Saturday, November 17, 2007

Yummy Cupcakes vs. Sprinkles

At last! As mentioned before, I finally had a chance to try L.A.'s competitor to Sprinkles Cupcakes, Yummy Cupcakes. Ideally, if this were a true cupcake face-off, I would have had both side by side, taken lots of photos for the blog, done a blind taste test with friends... but a) I had no time to go to both places today, one being in Beverly Hills, the other in Burbank; and b) I was hungry and the cupcakes were far too distracting to report about properly.

So this was basically a scouting mission. (One with a glass of milk and lots of napkins.)

But I can say that you can't go wrong with these cupcakes. Cheaper, perhaps slightly less fancy or boutique-ified than Sprinkles, but larger and to my palette just as delicious. My foodie friend Jenny, her fiancé Jason (who wrote the Apple iPhone's manual!) and I sampled the Peanut Butter, Red Velvet, and Chocolate varieties. Besides that, we saw Snickerdoodle, Blood Orange (sold out just as I got there), and quite a few other kinds. The Peanut Butter was amazing... rich, peanut buttery, smooth, luscious. The Red Velvet was delicious, comparable to the Sprinkles version (but it would have been nice to have them side-to-side.) The Chocolate had a nice cream interior, much more subtle a cupcake than the Peanut Butter.

Obviously more research needs to be conducted... by me, with a gallon of milk.

(Just found out there's a Yummy Cupcakes in Santa Monica now too, so a side-to-side comparison should be much easier.)

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posted by Brian at 7:15 PM 0 comments links to this post

Thursday, October 04, 2007

High-end Cupcake Invasion!

First it was Yogurt (Pinkberry and its copycats). Now it's cupcakes taking over.
Look out!

Sprinkles in Beverly Hills (coming soon to Boston, London, Tokyo, San Francisco Bay Area, Chicago, Phoenix-Scottsdale, Charlotte, and elsewhere)

Yummy Cupcakes in Burbank.

I've had a Sprinkles cupcake, courtesy of our iteration producer who brought some in for our planning meeting. It felt high-end. Made with fancy ingredients, packaged in a nicely designed box. There was a neat color-key sheet in the box mapping the colored (and inedible!) buttons on each cupcake to what flavors they are. Was it to die for? Meh. A bit sweet. But pretty-looking.

This week, they were mentioned on NPR. The founders were investment bankers who decided to change careers, get trained in pastry arts and sell cupcakes. Evidently, they are good marketers too -- the cupcakes landed in the hands of Oprah, who gave them away to audience members. Voila! Huge lines at the Beverly Hills store, and expansion into more cities is imminent.

But there is also buzz about Yummy Cupcakes in Burbank. I suspect those may be better tasting than the highly branded Sprinkles, but that will require extensive research and taste testing.

If either bakery wishes to provide me with samples, I will begin immediately.

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posted by Brian at 4:01 PM 0 comments links to this post